MediaRights.org article on transmedia activism

MediaRights, a project of ArtsEngine, Inc., maximizes the the impact of social-issue documentaries and shorts within its community by helping filmmakers reach audiences, educators and librarians bring films into their classroom, and nonprofits and activists integrate media into their campaigns. They recently published my article on transmedia activism at their site. Thanks to Kasmore Rhedick, the online editor, for a great editing job.

About the Writer

Lina Srivastava catalyzes and amplifies social impact through creative media. She is a strategist who combines technology, culture, art, and storytelling for social transformation by:

bringing new narrative forms and distribution techniques to human rights and global development initiatives

using cultural expression and cultural identity as foundational elements of social transformation

integrating needs expressed by local communities as instrumental in program design.

Lina is the founder of a social innovation strategy group in New York City.

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Lina has provided project design consultation to a group of social impact organizations, including UNESCO, the World Bank, UNICEF, MobileActive, Internews, 3Generations, VODO, Apne Aap, Shine Global, BYkids, Donor Direct Action.

An attorney by training from New York University School of Law, Lina has been involved in campaigns for several documentaries, including Oscar-winning Born into Brothels, Emmy-nominated The Devil Came on Horseback, Oscar-winning Inocente, and Sundance-award winning Who Is Dayani Cristal?

The creator of the Transmedia Activism framework, which guides the development of media, art, and technology projects from story to social action, she is currently one of a handful of people in the world creating narrative-based social change initiatives with NGOs, global institutions, and independent media creators, combining both field experience with skills in documentary engagement and transmedia design.

Lina provides workshops, consultations, keynote addresses, panel discussions, and speeches on the rise of storytelling, narrative platforms, and social innovation as tools for social change, including at Yale Law School, Lincoln Center, MIT Media Lab, TEDx, and the Tribeca Film Festival.

The former Executive Director of Kids with Cameras, and the Association of Video and Filmmakers, Lina has taught design and social entrepreneurship at Parsons, The New School of Design, and is on faculty in the Masters of Fine Arts Program in Design and Social Innovation at the School of Visual Arts. A graduate of the New York University School of Law, Lina received her BS from Rensselaer Polytechnic Institute, and also studied at the Graduate School of Arts and Sciences, New York University, the Support Center for Nonprofit Management, the Hastings Center for Bioethics, and the Kennedy Institute of Ethics, Georgetown University.

Work with Us

Our mission is to advance social change initiatives and help change agents create and demonstrate impact, using cultural assets and culture-based inquiry as primary strategies. Through direct engagement, and attention to top-level and ground-level action, we provide strategic guidance to change agents--nonprofit organizations, corporate entities, activists and artists--in the areas of planning, operations, partnerships, and communications and media engagement. Please write info@linasrivastava.com to find out how we can work together.

Context | Culture | Collaboration

MediaRights.org article on transmedia activism

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